Back in January, a new logo was unveiled for the UK entertainment TV channel Watch, as part of a new identity created by UK design agency DixonBaxi. The identity was rolled out in pieces during February, particularly in connection to the promotion of Grimm, but didn't launch in full until last Friday, March 9.
Below is collection of stills that have been release so far by DixonBaxi, who are promising more to come. Some off-air recordings, showing the identity in action, can be found on The Ident Gallery.
"Underpinned by a new positioning that explores the extraordinary, the channel is redefined to give the viewer a much more dramatic and exciting experience with a strong launch for the highly anticipated Grimm from NBC Universal, as well as JJ Abram’s Alcatraz and Primeval: New World on the horizon." - DixonBaxi case study
DixonBaxi January 24 (archive)
DixonBaxi February 13 (archive)
DixonBaxi March 11 (archive)