Thursday, March 15, 2012

More on: YLE


The new corporate identity revealed by Finland's state broadcaster YLE back in December made its debut on-screen last week, with new looks across YLE's services on March 5. Incidentally, its Swedish counterpart SVT changed its look on the same day.

The change meant that the existing logos used by different services were replaced by YLE's new corporate logo, with the service name written next to it in a new corporate typeface.


The previous TV logos where introduced around five years ago, with the exception of the FST5 logo which was introduced last year. The logos used by the radio networks were similarly different. FST5, the company's Swedish TV channel, changed its name to YLE Fem with the rebrand.

Previous YLE logos.



A few stills from on-screen graphics:

TV1 is using a new interpretation of the "bird" symbol from its previous package. That symbol has a great legacy, dating back a half century.

Image and video hosting by TinyPic


Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

TV2 has adopted a new purple colour scheme.


Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

YLE Teema


Image and video hosting by TinyPic

Image and video hosting by TinyPic

YLE Fem has adapted its previous graphics package by adding the new logo and switching to the corporate typeface.


Image and video hosting by TinyPic

From a promo about the logo change:

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic
An image from the logo development.

Update March 17: I've added a video montage of the new graphics and a bunch of new stills.

YLE blog 1 (archive)
YLE blog 2 (archive)
Logo page
Company news (archive)
Logo history
YLE Areena 1
YLE Areena 2
YLE Areena 3
svenska.yle.fi 1 (archive)
svenska.yle.fi 2 (archive)

No comments:

Post a Comment