Wednesday, March 7, 2012

New logo: Alpro


Alpro is a maker of soy-based food and drinks that are available in several European countries, where it is often a leader in its field. In February, it expanded into other sorts of plant-based foods by launching Almond Milk and Hazelnut Drink.

A result of this is that Alpro's logo had to be changed, as it featured a soy bean and the word "soya". The soy bean has been replaced by a rising sun behind a green leaf, and the slogan "Enjoy Plant Power" has been added. The Alpro wordmark has also gotten a new typeface.

Previous logo.

Alpro's previous logo was introduced a couple of years ago.

An older logo.

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Image and video hosting by TinyPic

Press release (archive)
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