Norway's largest IT services company, EDB ErgoGroup, was renamed last weekend and will now be known as Evry. EDB ErgoGroup was created in 2010 from the merger of EDB and ErgoGroup, who were previously the two largest companies in the field.
The new corporate identity was launched at an event on March 17. It was designed by Scandinavian Design Group, and the rollout is assisted by its corporate sisters in the McCann network. The "human" quality of the script wordmark is supposed to reflect Evry's business approach.
|The EDB ErgoGroup logo.|
"EVRY’s approach to IT is somewhat different to the industry standard, where the focus is very much on the technology. At EVRY the focus is on giving meaning and function to the information that surrounds us, influencing and contributing to our society and how we live, in essence, bringing information to life.
This very human quality is reflected throughout the brand. From the name and expressive visual style, EVRY is a brand that inspires, creates and empowers. Every customer, every colleague, every life. Taking information beyond technology and into our every day." - Scandinavian Design Group
This is how the two companies identified themselves before the merger:
Press release (archive)
Scandinavian Design Group (archive)