Friday, March 30, 2012

New logo: KfW

KfW, a German government-owned development bank, launched a new corporate identity this week, created by MetaDesign in Düsseldorf.

The previous dotted logo with its lowercase letters has been replaced by a simple uppercase wordmark with some stencil characteristics, apparently somewhat inspired by its predecessor. KfW says the new logo conveys "clarity, sovereignty and power".

Previous logo, introduced in 2003.

KfW was established in 1948 as Kreditanstalt für Wiederaufbau following the Marshall plan. The previous corporate identity was introduced in 2003. The original meaning of the initials was deprecated at the same time.

KfW are also adopting PF Centro as its new corporate typeface family, which is desribed as "a combination of classical and modern that seems less distant and traditional". Until now, KfW has used Rotis as its corporate typeface The primary blue colour is supported by shades of blue, green and grey.

The new identity was launched with KfW's annual report on March 28.

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

KfW rebrand site
KfW rebrand site - design
KfW press release
Annual report

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