Monday, March 12, 2012

New logo: Kiev TSUM

TSUM (ЦУМ an abbreviation of Центральный Универсальный Магазин, meaning roughtly "Central Department Store"), is a name used for the most prestigous department store in several former Soviet countries. The TSUM in Kiev, Ukraine, was built in the 1930s and recently closed for a renovation that will shake off its Soviet past. A part of this will be a new corporate identity, created by Landor Associates in Hamburg and revealed in late January/early February.

Previous logo.

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Esta Holding
Freie PresseMittelungen

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