Monday, March 26, 2012

New logo: Now TV

Britain's satellite broadcaster BSkyB announced the launch of a new Internet TV service last week, which will offer access to Sky's content on broadband devices. It will be called "Now TV", and although it will not have "Sky" in its name, it will carry a "powered by Sky" tagline to instill consumer trust. The logo above came with the announcement on March 21, and is using a modified version of Sky's corporate typeface.

Update April 1: The visual identity is being created by venturethree.

Press release (archive)


  1. It's always good to see things evolve and people are trying to invent new things for the betterment. But of course there will always be positive and negative critics.

  2. Wow! This is another inventive approach. It only proves that people have creative minds when it comes to creating new technologies that will make people become comfortable.

  3. this seems to be a complete change.