Wednesday, March 7, 2012

New look: Studio


Studio is an Australian cable-satellite channel dedicated to the arts, owned by the Special Broadcasting Service (SBS). On March 1, it launched a new on-air identity based around the tagline "Everyday Inspires", created by Australian broadcast design agency Ink Project, who were also behind the rebrand of SBS' movie channel World Movies back in August.

Ink Project also created four image spots that will be used as idents. They are based around time-lapse live action photography where the logo is formed in creative ways.

Studio launched in April 2010, and the launch logo was created by Sydney design agency Frost Design and spelled out the name as STVDIO. That logo has been updated by giving up the perhaps not overly clever letterplay.

Previous logo.

New logo.









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Although the new look launched on March 1, a preview was released earlier in February.



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Studio (archive)
Ink Project (archive)
Mumbrella

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