Thursday, March 1, 2012

New logo: vanHaren

VanHaren is a Dutch shoe store chain with a history dating back to 1929. Today it has 135 stores and is a subsidiary of the German Deichmann Group. About a year ago, Deichmann introduced a new visual identity which it started implementing in its stores across Europe. Last month, on February 15, vanHaren unveiled a new logo to match its parent company.

Deichmann's logo consists of a green square and a D with a very subtle shoe in it. VanHaren has now adopted a similar square, but this one is orange and has a script H. The orange colour was chosen to provide a link to the previous logo (which was blue and orange) and to mark the chain's Dutch origins, as orange is the national colour of the Netherlands.

Previous logo.

Alternate logo.

Press release (archive)

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