Jednotka and Dvojka, the two TV channels operated by Slovakia's state broadcaster RTVS, were rebranded yesterday, March 1, with new logos and graphics. The new look was created by the Slovakian creative studio Milk in collaboration with RTVS' in-house creative centre.
When coming up with the new graphics, the creators wanted to set RTVS apart from Slovakia's commercaal channels. They avoided images of celebrities or unknown models, and also didn't want to jump on the bandwagon and use 3D graphics, which are very common in Slovakia. Milk opted for "flat" graphics with a range of bright colours. ID spots feature ordinary everyday objects that should evoke fond memories.
Dvojka is the company's secondary complementary channel with programmes for different tastes. It relies on a black and white contrast.
The distinctive feature in the new channel logos is a colon, which is also present in the corporate logo.
The previous logos were introduced in January 2004 as part of a major schedule shake-up. They were linked together by a triangle shape that could also be found in the old corporate logo.