Tuesday, March 13, 2012

Seven Seas (2011)


Seven Seas is a UK manufacturer of nutritional supplements, such as vitamins and minerals, probably best known for cod liver oil. Facing increasing competition from private label brands, last year, it got a new packaging design, created by Elmwood.

Starting with the new positioning "the art of better health", the logo was revitalised through the addition of a "vibrand halo device". The type was updated by Rob Clarke. Elmwood also created refreshed packaging with the brand at the centre.

Previous logo.

The new look has been around at least since August.

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Elmwood (archive)
Rob Clarke (archive)
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