Beckers is a Swedish paint manufacturer, tracing its roots back to 1865, when a German opened a paint shop in Stockholm. For several decades, it has used a rainbow as its logo. At the beginning of April it was given a careful refresh. One colour (orange) has been removed, and the ones that remain are livelier. The name has been put below the rainbow, and the outlines have been removed.
The new logo was reportedly created by Swedish design agency BVD. Beckers claims the previous logo hadn't changed since 1967.
Beckers press release
Brand identity guidelines (archive)