Carulla is a Colombian supermarket chain that traces its roots back 1905. Today it is a part of the Éxito group and includes about 76 supermarkets. At the beginning of this week Carulla announced a new visual identity which officially launches tomorrow, April 27, in twelve selected stores.
Carulla has traditionally used a green oval as its logo, although it was removed a couple of years ago. This redesign reinstates it and introduces a modern script wordmark, where the double-L has been turned into a smile.
The Colombian agency Smartbrands were behind the redesign. They wanted to emphasize Carulla's friendly attitude and captivate young audiences with a contemporary and attractive identity.
|The logo used before the one above.|
|Logo development, dates are approximate.|
Grupo Éxito (archive)