Thursday, April 5, 2012

New logo: Deli Reform

Deli Reform is a German margarine brand, manufactured by a local company called Walter Rau Lebensmittelwerke, a somewhat unusual example of a major margarine brand that isn't controlled by a multinational. Recently, Deli Reform refreshed its logo and packaging.

Deli Reform was introduced in the late 1950s and was originally sold in cubes with blue and red packaging. The red shape from the original packaging has been with the product with incremental updates since the beginning. Some decades ago a bunch of grains, fruits and a sunflower were added to the logo.

This latest update is another such incremental change, making the word "Reform" smaller and altering the red shape slightly. The packaging employs recent advances in printing to make room for more buttercups.

Previous logo.

A press release about the redesign was issued on March 12.

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Previous packaging.

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New packaging.

A Deli Reform pack from an early 1960s ad.

Another old logo.

The logo that proceeded the one that is now being replaced.

Press release (archive)

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