Novosibirskaya is a Russian confectionary factory founded in 1942 in Novosibirsk. Today, it is part of "United Confectioners", Russia's largest confectionary group.
Last week, on April 9, it officially adopted a new logo, which is said to be more modern and dynamic. The bear from the previous logo, based on the cyrillic letter Н, has been made somewhat more realistic. The added ribbons symbolise "dynamic business development and forward movement".
Although officially adopted as company logo last week, the new logo has appeared on products since last year.
Some packaging featuring the new logo can be seen below. It seems these were introduced in September 2011.