Tuesday, April 3, 2012

New logo: Prague Zoo

Prague Zoo, the zoo in the Czech capital, unveiled a new logo last weekend as it inaugurated the zoo's 81th season since its foundation in 1931. It was created by Chermayeff & Geismar in New York and features footprints of five animals: an amphibian, a reptile, a bird and two mammals - one carnivore and one herbivore.

Before lanching the pitch that led to Chermayeff & Geismar being commissioned, the zoo had tried to find a new logo through logo contests that generated unsatisfacory results.

The need to get a new logo arose from a legal dispute with the designer behind the previous logo. In the last few years, the zoo has used an interim logo.

Interim logo, used until now.

Zoo Praha
E15 Strategie

1 comment:

  1. See the original logotype here (not the interim one): http://onlinerecenze.cz/images/products/original/zoo-praha-1303816369.jpg

    Its a shame to pick logotype this poor...