Rancho is a new Romanian brand for meat-based ready-meals in cans from the Romanian food company Scandia Food. The brand was developed by the Romanian agency BrandTailors, who developed a manly identity with Western themes. The logo consists of a belt buckle with a bull's head on it.
"With a product range designed for men – pressed meat, pate andmeals with a high content of satiable meats (pork and veal) anda strong, spicy taste appreciated by the target, Rancho had theright premises to become the brand-of-choice for men. The branddevelopment was inspired by these product attributes, leading to Rancho being defined as the brand of canned foods that feeds masculinity, satisfying hunger and boosting the ego altogether." - Brand consultant Anca Tăzlăoanu in a case studyAccroding to BrandTailors, Rancho was introduced in March.