Tuesday, May 15, 2012

New logo: NYSE Euronext


NYSE Euronext, one of the leading operators of financial markets, launched a new corporate identity yesterday, May 14, that was created by Interbrand. The company was created from the 2007 merger of the owners of the New York Stock Exchange and Amsterdam's Euronext.

According to a press release, the new symbol with its green and blue hues is an abstraction of the globe. The wordmark uses Akko, with DIN and Calibri used for other purposes. The typefaces where apparently selected for their environmental friendlyness, as they use less ink that other typefaces. The green colors in the logo enforce the ecological theme, while differentiating it from other stock exchange logos.
"The new icon – an abstract representation of the globe – conveys the dynamism of NYSE Euronext’s markets, the connectedness of its community and the diversity of its people. Multiple color bars represent its broad array of products, geographies and cultures. The green and blue color palette reflects growth and optimism; the lighter hues convey the company’s commitment to transparency, and the bolder colors recall its storied historical role in developing the world economy. " - NYSE Euronext press release

"The result is a unique visual system that advances the strategic vision of this global leader. At its core is a dynamic new logo that carries the ideas of collaboration and growth forward into a flexible, globally relatable graphic language. As the logo animates, it brings the energy of this theme to life, reflecting diverse elements coming together to create a central point of interaction and activity.

Striking black-and-white imagery touches on the organization’s remarkable heritage and trusted position. The blue and green color palette reflects growth and optimism; the lighter hues convey a commitment to transparency while also standing apart from traditional colors.
" - Interbrand
Previous logo.

The previous logo dated back to the merger of NYSE and Euronext, and featured two "portals" coming together. Typical merger symbolism that had stayed for too long.

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NYSE Euronext blog (archive)
Businesswire (archive)
Interbrand (archive)
Interbrand press release (archive)

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