PZU, or Powszechny Zakład Ubezpieczeń, is a major Polish insurance group with a long history, claiming 1803 as its foundation year. Yesterday, May 10, it unveiled a new corporate identity that is said to reflect modernisation within the company. The new logo launches tomorrow, May 12, and will then be gradually introduced in corporate communication and PZU's many branch offices.
The new logo is said to be a return to the historical circular mark, which the company says was introduced in 1952 and used until the 1990s, but it also symbolises "the simplification of procedures, care for the costumer and a modern approach". A framing device to be used in advertising has been created by cutting two brackets from the blue ring.
Two agencies are credited for the creative work: PZL and K2 (clarifications about who did what are welcome).
|Five PZU logos from different eras.|
Press release (archive)
Logo history (archive)