Sour Patch Kids is an American sour sugar candy, manufactured by Cadbury Adams, which is a part of Kraft Foods nowadays. Recently, the brand got a new packaging design and logo, created by Landor Associates in Cincinnati.
This project was mentioned on BP&O about a month ago, but I thought I'd quickly mention it anyway as I wanted share and contrast the new and the out-going logo artwork. There's more information and images available on BP&O and creative director Dale Doyle's Behance page.
The new look launched around late March or early April this year.
|An almost vintage Sour Patch Kids logo from 1993, from Jason Liebig's collection.|