Thursday, May 17, 2012

New logo: Sour Patch Kids

Sour Patch Kids is an American sour sugar candy, manufactured by Cadbury Adams, which is a part of Kraft Foods nowadays. Recently, the brand got a new packaging design and logo, created by Landor Associates in Cincinnati.

This project was mentioned on BP&O about a month ago, but I thought I'd quickly mention it anyway as I wanted share and contrast the new and the out-going logo artwork. There's more information and images available on BP&O and creative director Dale Doyle's Behance page.

The new look launched around late March or early April this year.

Previous logo.

An almost vintage Sour Patch Kids logo from 1993, from Jason Liebig's collection.

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