The American cable network TV Land was launched in 1996 as a network for classic TV shows, but has gradually shifted into a more viable sitcom network for a slightly older audience. Yesterday, May 9, TV Land unveiled a new logo, which marks a break with the retro logos it has used since its launch. The logo has been designed to better reflect the network's 25-54 year-old target audience, but still has some hints of the old shape. TV Land last changed its logo in 2009.
The new look was a collaboration between an in-house team, lead by creative VP Kim Rosenblum, and Trollbäck + Company. CORD Worldwide created a musical mnemonic and theme.
Trollbäck has worked with TV Land several times before, and were behind a new graphics package introduced as late as last autumn (and covered here). Although that package now gets discontinued, the colour scheme devised for it lives on in the new look. The "Laugh More" tagline adopted around this time is also kept.
|Previous logo, introduced in 2009.|
"For the first time since the launch of the network 16 years ago, TV Land is unveiling a new and re-imagined logo plus re-designed on-air packaging and graphics, it was announced today by Larry W. Jones, president, TV Land. Gone is the logo with a classic TV screen and retro style. Instead, beginning Wednesday, May 9, viewers will see a fresh mark with a nod to the channel's roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a combination of programming including new original series, sitcoms of the recent past and, of course, classic TV.The new logo was implemented on TV Land's website and social profiles yesterday, May 9.
The new look also reflects a generational shift of the channel's target demo of 25-54 year-olds. While the network has always targeted forty-somethings, now that age group consists mostly of Generation X, replacing the Baby Boomers commonly known as "the TV Generation." The visual identity of TV Land now has a more contemporary sensibility to serve this target audience." - Press release
This is TV Land's fourth logo in its sixteen year history. The original launch logo was pure 50s/60s retro, reflecting its position as an extension of the original Nick at Nite, "the Network for the TV Generation". Around 2001, it was refreshed and straightened up, while still keeping its retro sensibility. The logo that is now being replaced was introduced in 2009 and removed the lines between the letters.
|TV Land logo from 1996.|
|Introduced around 2001, available in a multitude of colours.|
|TV Land's logo between 2009 and 2012.|
|An alternative logo, introduced in 2011 and used alongside with the 2009 logo.|
Update: Some additional screengrabs: