Wednesday, June 20, 2012

More on: NBC Sports


Back in August 2011 NBCUniversal made the anticipated announcement that their sports channel Versus would be renamed NBC Sports Network to take advantage of the NBC Sports brand. At the same time, it unveiled a new NBC Sports logo. When an article on the subject was published here, the only elements available from the new identity were low resolution versions of the new logo and a press release.

After relaunching on January 2, the revitalised and expanded NBC Sports brand has been on the air for almost six months and we have seen plenty more of it. This month the LA motion design studio Troika unveiled the work they had done for the rebrand.

Troika worked to refresh NBC Sports across platforms, including the rebranding of Versus into the NBC Sports Network. The result is a conventionally slick and fast-paced package filled with metallic logos and graphics in realistic environments.



The NBC Sports logo comes in both stacked and horizontal versions. The cable network uses the same logo with the word "Network" added underneath in small type. On dark backgrounds, "Sports" is in yellow (the same shade as the yellow feather in the NBC logo) while "NBC" and "Network" use white, whereas all logo-type is black on light backgrounds.



A peek at the guidelines:

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An occasionally used "3D" version of the cable network logo:


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Troika (archive)

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