Majesco Entertainment is an American video game publisher. Founded in 1986, it is nowadays successful with casual mass market franchises such as Zumba Fitness and Cooking Mama. Last week, on June 5, it unveiled a new corporate identity. The new logo should evoke "whimsical energy and movement", reflecting the company's current focus on active and approachable games.
"Evoking whimsical energy and movement, the new logo embodies Majesco Entertainment's focus on fun, casual experiences, social engagement and innovative, yet approachable gameplay. [...] The new look also encompasses the essence behind highly-anticipated upcoming releases including NBA Baller Beats, the first-of-its kind participative basketball game that gets players on their feet performing real skills with a real ball."