Tuesday, June 12, 2012

New logo: Odessa


Odessa is a the third largest city in Ukraine, located in the south of the country at the shore of the Black Sea. Last week, on June 6, the city opened a "Tourist Information Center" and also introduced a new tourism logo.

Created by Art. Lebedev Studio, the new symbol is a combination on an anchor and a heart shape. You may also imagine a lighthouse and some waves in it. As usual, the studio has developed and elaborate set of guidelines and applications that bring the new identity to life.

Logo contest winner from 2009.

Odessa announced contest to select a tourism a few years ago. The winner can be seen above. I don't know if it was ever used (hope not).

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Guidelines on how to use an "I (symbol) Odessa" device.

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Typeface guidelines.

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Cufflinks!

Odessa (archive)
Studio Artemiy Lebedev (archive)

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