A part of Liberty Global, which was mentioned here yesterday, Chello is a European media company that operates cable channels in several European markets, including Central Europe, Spain and the UK. This week it announced that two of its channels in Hungary would be given new names.
Filmmúzeum is a Hungarian classic movie channel that will be replaced by Film Mania, featuring more recent films from the 1990s and 2000s. Zone Romantica, a channel targeting women, will be renamed Film Café.
Danish motion design studio Frame is credited for creating the new identities for the channels that launch on July 2.
The greatest loss will be the Filmmúzeum identity that took inspiration from Saul Bass posters. The Zone Romantica logo was introduced in 2006 as part of an attempt to establish "Zone" as an umbrella brand for the company's channels. It will probably live on in other markets where the channel operates.
|Zone Romantica logo.|
Digital TV Europe