Friday, July 20, 2012

Idents: NRK1 (2011)


Last year, Norway's largest broadcaster, NRK, introduced new idents for its flagship channel NRK1, featuring a large blue ball that appears in everyday Norwegian life.

NRK1 previous idents had developed over ten years and featured scenery from around Norway where some round object would form the "dot" in the R in the NRK logo. The blue ball was a new take on that idea, but has more focus the Norwegian people rather than the country itself.

The idents where created by UK motion agency Kemistry, who had created some idents on the previous theme and also rebranded NRK's news and NRK2 earlier on. They were shots in two batches, one in summer and one in the winter. The balls were created in different sizes and materials, and were sometimes mechanically controlled.



New logos for NRK's TV channels were introduced in October (as covered here), but the new idents were introduced some months before that.

New NRK1 logo.

"The NRK logo has 98% recognition in Norway, that's more than Nike so we figured that we should extend our previous play with the ball that represent the logo and at the same time include the people that make up this magnificent country." - Kemistry

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Two examples of older NRK1 idents:

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Some more video links:
1, 2, 3, 4, 5, 6, 7, 8
A 2001 ident

Kemistry (archive)

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