Buffalo Wild Wings is an American restaurant and sports bar chain, originally started in 1981 to serve Buffalo-style chicken wings. Today it is a listed company with several hundred locations around the United States and Canada. This week, it has unveiled an updated visual identity. The new logo is inspired apparently inspired by sports stadium typography, and the winged buffalo icon has been updated.
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South Florida Business Journal
Star Tribune
Overall, great & a nice improvement - though a bit unnecessary.
ReplyDeleteAnd why would they highlight & draw attention to buffalo's belly?