Charente is a department located in Poitou-Charentes in central western France. This week, its general council unveiled a new visual identity.
The old 1980s logo featured a map of the department, a radiating sun in the middle and a yellow sunbeam below. It has been replaced by a much simpler and a far more contemporary wordmark, that simply says "Charente - Le Département" in brown colours, maroon for "Charente" and ochre brown for "Le Département".
The department has previously been using a cute promotional symbol with the message La Charente a des ailes ! ("Charente has wings!"), and it has been preserved and incorporated into the new look.
|The identity colours in the middle with supporting colours around it.|
|"La Charente a des ailes !" symbol.|
Charente Le Départment (archive)
Brand guidelines (archive)