Wednesday, July 4, 2012

New logo: Charente


Charente is a department located in Poitou-Charentes in central western France. This week, its general council unveiled a new visual identity.

The old 1980s logo featured a map of the department, a radiating sun in the middle and a yellow sunbeam below. It has been replaced by a much simpler and a far more contemporary wordmark, that simply says "Charente - Le Département" in brown colours, maroon for "Charente" and ochre brown for "Le Département".

The department has previously been using a cute promotional symbol with the message La Charente a des ailes ! ("Charente has wings!"), and it has been preserved and incorporated into the new look.

Previous logo.

Inverted version.

The identity colours in the middle with supporting colours around it.

"La Charente a des ailes !" symbol.

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Charente Le Départment (archive)
Brand guidelines (archive)
Charente Libre

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