Tuesday, July 10, 2012

New logo: Indiska (2011)

Indiska is a Swedish chain of stores that sell fashion and accessories designed with inspiration from India. Originally a single store opened in Stockholm in 1901, it started expanding into a nationwide chain in the 1970s.

For several decades it used a wordmark that drew clear inspiration from Hindi writing. Late last year, it introduced an updated logo that tones down the Indian typography a bit.

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