Tuesday, July 31, 2012

New logo: LifeStyle Food


LifeStyle Food is an Australian specialty network dedicated to food, launched in 2004 as a spinoff from The LifeStyle Channel. Recently, probably at the beginning of July, it launched a new on-screen look. With it came a new circle logo to replace the one the channel had used in various forms since launch.

A series of dramatic and humorous idents have been created in-house, with audio from sound production studio Smith&Western.

Previous logo.
From a press release:
As part of the rebrand, viewers will be treated to new channel imagery, including a refreshed logo and a tweaked colour palette of red, blue and yellow, along with updated audio and redesigned on-air navigation.

The star of the show is LifeStyle FOOD’s new look logo, which has been refreshed to ensure it stands out in the marketplace, both on and off-air.

“The brand has a continually growing presence in media, across print, outdoor, online and on the ground marketing events, and we wanted to redesign the FOOD logo to accommodate this,” said Jens Hertzum, Creative Director, LifeStyle Channels. “I am extremely happy with our striking solution; a logo that is legible, warm and functions beautifully across all brand contact points.”







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