Monday, July 16, 2012
New logo: Premira
Petrolis de Barcelona is a Spanish regional hydrocarbon fuel distribution company, originally founded as a family business in 1965. Recently, the company entrusted Coleman CBX to rebrand its distribution network as it wants to communicate a focus on innovation and environment. The new consumer brand is called Premira.
The new symbol is supposed to be a combination of old and new, with the asphalt grey representing modernity and the bright hues representing sunrises and sunsets.
Coleman CBX press release (archive)
Coleman CBX case study (archive)