Monday, July 16, 2012

New logo: Premira


Petrolis de Barcelona is a Spanish regional hydrocarbon fuel distribution company, originally founded as a family business in 1965. Recently, the company entrusted Coleman CBX to rebrand its distribution network as it wants to communicate a focus on innovation and environment. The new consumer brand is called Premira.

The new symbol is supposed to be a combination of old and new, with the asphalt grey representing modernity and the bright hues representing sunrises and sunsets.


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Image and video hosting by TinyPic


Image and video hosting by TinyPic


Image and video hosting by TinyPic


Image and video hosting by TinyPic


Coleman CBX press release (archive)
Coleman CBX case study (archive)
Asturi.as

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