George Washington University is a private university in Washington, D.C., founded in 1821 and bearing the name of the first American president since 1904. This weekend, on August 26, it revealed a new visual identity.
The primary version of the new logo is a stacked sans serif wordmark in the university's colors. It can be used with a digital portrait of Washington, created by John McGlasson, the university's assistant director of visual design, based on a famous sculpture of the president by Jean-Antoine Houdon.
GW hired FutureBrand to oversee the identity design, while 160over90 designed new communication materials.
The previous logo was troublesome in a digital environment, and was also applied inconsistently. This exercise is aimed at uniting and tightening the university's visual identity.
|A summary of all identity elements.|
|Liberator and Hoefler Swash are used typefaces for typographic headlines.|
GW Today (archive)