Wednesday, August 22, 2012

New logo: Lifetime Real Women

Lifetime Real Women is a spinoff from the American women's cable network Lifetime, originally launched in 2001 with a focus on reality shows and programs about real women. Recently, probably this summer, it launched a new logo. Until then, it had used a logo based on Lifetime's 2008 logo. As the main network introduced a new logo last spring, Lifetime Real Women also had to get a new logo.

The logo now features the channel's abbreviation, LRW. Although it may remind one a little bit of the also recently redesigned Lifetime Movie Network logo, the letterforms are completely different.

Previous logo.

An older logo.

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