Turner Classic Movies launched an high-definition version of its channel in the United Kingdom earlier this month, on September 4. At the same time they introduced a refreshed look across Europe, with idents produced by London motion design agency Flux.
The idents were inspired by locations in classic Hollywood movies and filmed in over 30 locations.
From Flux' case study:
Flux was commissioned by Turner Broadcasting to create an exciting on-air refresh of popular film channel, TCM (Turner Classic Movies).
The refresh, a series of idents based on iconic US movie locations, airs on TCM in Europe, the Middle East and Africa from 4th September.
Flux’s Alon Ziv and Chris Mansson worked directly with TCM to develop the new on-air look. Showcasing TCM as an undisputed destination for iconic film, the refresh captures the spirit of great American cinema, without being film specific.
Filmed in over 30 locations including New York, LA, Route 66, Monument Valley and Arizona, Flux worked with TCM to create a unique set of filmic idents working closely with its sister production company th1ng/th2ng in NYC to organize a complex two-week US shoot.
The cinematic look and feel was achieved in grade by award winning colourist Vince Narduzzo the films where then further enhanced in Maya and After Effects at Th1ng and in-house at TCM.
Simon Goodrick, Creative Director at Turner Broadcasting, said: “We’ve been delighted with Flux’s previous work for TCM and they have again come up trumps with their work on this captivating new look for the channel.”
An off-air recording: