The London Olympics took place during the first half of August, and most companies wisely avoided competing with this worldwide event for attention. Still, there were a few companies that wanted to rebrand in early August. After the Olympics, we saw the national airline of Fiji go back to its roots, a high profile museum redesign in the Netherlands, and, of course, Microsoft changing its logo for the first time in 25 years.
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Gavilon An American commodity management firm. Press release (archive) |
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Kuhnya TV Russian cooking channel. Launched: August 1 The Branding Source |
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Hawaii Gas Hawaiian gas company, previously known as "The Gas Company". The Republic LPGas |
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Senac Nationwide Brazilian education institution. Created by: Packaging Brands Launched: August 5 The Branding Source |
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Domino's Revealed: August 6 (New Zealand), August 14 (corporate) Corporate press release (archive) Scoop.co.nz AdAge |
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Oberezhe Russian dairy brand. Created by: Wellhead The Branding Source |
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Cancer Research UK British cancer research charity. Created by: Interbrand (Not yet implemented by the client.) DesignWeek The previous identity was introduced in 2002 and created by Enterprise IG (now renamed The Brand Union). |
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Matrix Service Launched: August 9 GlobeNewswire (archive) The Branding Source |
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Sindmóveis Sindmóveis (archive) Vimeo portaldapropaganda |
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Sonoma County Location branding. Created by: Landor Associates Revealed: August 15 Press release (archive) Identity guidelines (archive) Brand New |
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Love Radio Russian radio network. The Branding Source |
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Fiji Airways Fiji's national airline, currently called Air Pacific. Revealed: August 17 Launched: 2013 (scheduled) The Branding Source The previous logo was launched in 1999, as a development of earlier similar logos. |
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eNCA African news channel. |
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RTL5 and RTL8 Two Dutch entertainment channels. Revealed: August Launched: August 27 The Branding Source The previous RTL5 logo was introduced in 2005, and adapted for RTL8 when it launched in 2007. |
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Rijksmuseum Amsterdam A significant art museum in Amsterdam. Created by: Irma Boom Revealed: August 22 The Branding Source Imprint Brand New Bold Monday The previous identity was created by Studio Dumbar and adopted in the early 80s. |
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Löfbergs Swedish coffee maker. The Branding Source |
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Bank SIAB Russian bank. Press release (archive) |
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Aragon New brand for a region in Spain. Created by: Profesor Moriarty Revealed: August Profesor Moriarty Facebook album Brandemia |
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Butterkist British popcorn brand. Created by: Brandopus Revealed: August Design Week The Drum The Dieline |
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Microsoft Revealed: August 23 (officially) Launched: August 23 The Branding Source The previous corporate identity was adopted in 1987. |
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Reading and Leeds Festivals Created by: Form Form DesignWeek Computer Arts |
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George Washington University Revealed: August 26 The Branding Source George Washington University (archive) |
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EnergyAustralia Australian gas and electricity company. The Branding Source |
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El Dorado International Airport Colombia's largest airport. Created by: Vladimir Flórez (Vladdo) Revealed: August The Branding Source |
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Avis Worldwide car rental service. Launched: Late August Brand New |
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SketchUp 3D modeling software, previously owned by Google. Official SketchUp Blog Brand New |
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NT1 French national TV channel. Revealed: August Launched: September 3 The Branding Source The previous logo was adopted in 2008, as a redesign of a logo introduced in 2005. |
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M-Net Movies South African movie channel package. Revealed: Late August 2012 Launched: October 1, 2012 TV with Thinus |
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Mikhailov & Partners Russian consulting firm. Created by: VMKR The Branding Source |
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CCI France The Branding Source |
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Russkiy Illusion Russian movie channel. Revealed: August Launched: September 1 The previous logo was adopted in 2008. |
you forget the new m-net movies channels logos and eNCA, formerly eNews Channel.
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Thanks for those leads, the post has been updated.
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