Thursday, September 13, 2012

New logo: Ebay

Ebay is by far the world's largest auction site, founded way back in 1995. Yesterday, September 13, it unveiled a new logo. The familiar logo with its quirky overlapping letters is being replaced by a straightened up version set in tightly kerned Univers Extended. The color scheme is kept, to retain some familiarity.

The new logo should reflect what Ebay wants to be today, that is "an online marketplace that offers a cleaner, more contemporary and consistent experience", an Ebay where many items are new and sold through the fixed price "Buy now" option.

This refresh was created with Lippincott.

Previous logo.

Ebay's outgoing logo is sometimes credited to a Bill Cleary from an advertising agency called CKS, but a designer named Elissa Davis deserves credit for the actual design work.

"Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.
" - Ebay announcement

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Ebay announcement (archive)
Ebay blog (archive)

1 comment:

  1. From a very special logo to a totally generic one, well done...