Tuesday, September 11, 2012

New logo: Eram

Eram is a French shoe store chain, founded in 1927 with about 1700 stores around the country. Recently, it introduced a new logo on its website.

Eram's logo was last changed in 2006, when Saguez & Partners added an accent mark above the E and established sunny yellow as the signature colour. That colour scheme is maintained with the new look. The E is now in a separate typeface, further highlighting it and allowing it to possibly be used separately.

At the moment, there doesn't seem to be any information around about who to credit for the new look.

Previous logo.

The logo used before the now replaced one was created by Landor Associates and introduced at some point during the first half of the 90s. It replaced a stale 70s logo.

Eram logo introduced circa 1993

Vintage Eram logo, used from the 70s until the 90s.

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