Icelandic Glacial a brand of mineral water tapped at the Ölfus Spring on Iceland and sold to Europe and North America. This month, the brand introduced a new label and redesigned bottle, created by Team One, a communications agency head-quartered in Los Angeles.
The new bottle is designed to stand out among other premium water, taking cultural and natural features from Iceland and the spring.
"The new bottle features a variety of enhancements that highlight Icelandic Glacial's homeland and create a unique voice for the brand as unmistakably Icelandic. Featuring frosted matte finish panels, a window in the shape of Iceland that displays the country's topography and retaining the brand's unique glacial bottle shape, the new design captures the essence of Iceland and underlines the premium nature of the product. Updates include a dramatic new black script, additional information on the 5,000-year history of the source, emphasized pH information and a bold, lava-inspired black cap. The bottle's back panel includes the new tagline "Source of an Epic Life," which speaks to Icelandic Glacial's unrivaled purity and the extreme persona of Iceland." - Press release