Senseo is a coffee pod system owned by two Dutch companies, appliances producer Philips and the previously Sara Lee-owned coffee maker Douwe Egberts. Recently, Senseo has started rolling out a new visual identity, partly coinciding with the launched of a new coffee maker called Senseo Twist.
The awful typography used up until now has been replaced by a swirly wordmark. The generic coffee imagery from the previous packaging is being abandoned in favour of a simple elegant solution where the logo is placed on a colour-coded circle with concentric circles radiating from it.
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| Previous logo. |
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| Previous packaging. |
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| New packaging. |
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Senseo UK
Actulogo
Voerblog
Facebook album from Senseo France
Actually, Sara Lee has spun off its coffee division as "DE Master Blenders 1756 NV" and DE Master Blenders purchased Philips' stake in Senseo.
ReplyDeleteSorry, "DE Master Blenders 1753", not 1756.
DeleteFixed.
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