Snus is a moist powdered tobacco product, primarily consumed in Scandinavia. In Sweden, the most sold snus brand is called General and produced after a recipe made up in 1866. The brand now includes 14 different products, and recently they started introducing a new look, created by The Brand Union in Stockholm.
The new design creates a more unified look for the products carrying the General brand. Visual cues were taken from the brand's history.