VTM is the largest commercial TV channel in Flanders, the Flemish-speaking part of Belgium. Last month, it introduced a new look to launch the new autumn.
Three agencies were involved in creating the new look, Gédéon created the visual elements, jingle producer Brandy came up with the audio branding and Flexus did strategy.
The social media savvy identity is launched with the new slogan Je beleeft het hier, meaning "You experience it here". The on-air graphics have been designed to include viewer contributions in the form of text messages and videos. Visually, the graphics are inspired by the angles in VTM's logo.
|VTM's logo with the new slogan.|
"Among all the best international broadcast design companies (as Trollback, Capacity & BDA) VTM, the first private Belgian Flemish channel chose Gédéon because of their innovative concept: "the traditional design has limits but there are new concepts : transform the design into content to get viewers' loyalty and increase audience." Changing the channel ways of thinking and working and making viewers active contributors let VTM brand alive and emotional. VTM also develops in all directions and media (TV, internet, off air) and promotes different events around the lives of their viewers-contributors." - Gédéon