Monday, October 15, 2012

Logo round-up: September 2012


September is usually the time of the year when companies are the most active in unveiling new logos, and that was the case this year as well. Most of the major international brand identity networks were involved in at least one high profile rebrand unveiled this month, as were to many local firms. Enjoy!



Icelandic GlacialIcelandic Glacial
Icelandic Glacial
A brand of mineral water.
Created by: Team One
The Branding Source
PRNewswire

General OpticaGeneral Optica
General Optica
Spanish chain of opticians.
Brandemia

EramEram
Eram
French shoe store chain.
The Branding Source

OptimumOptimum
Optimum
A service brand for American cable company Cablevision.
Created by: Collins
Revealed: September 6
The Branding Source
Brand New

Futbol (Ukraine)Futbol (Ukraine)
Futbol (Ukraine)
Ukrainian TV channel dedicated to football.
Launched: September 8
The Branding Source

ConaxConax
Conax
Conditional access system.
Revealed: September 7
Launched: September
The Branding Source

AmediaAmedia
Amedia
Norwegian newspaper company.
Created by: Itera Gazette
Launched: September 10
The Branding Source

13TV13TV
13TV
Spanish TV channel.
Created by: Gulliver Studio
The Branding Source

Depo ComputersDepo Computers
Depo Computers
Russian IT company.
Depo Computers (archive)

Colombia (tourism)
Colombia
Country branding.
Vimeo
Brand New

EEEE
EE
UK mobile telephony company.
Created by: Wolff Olins
Revealed: September 11
The Branding Source
Brand New

Next
Next
Polish interactive agency.
Created by: Mamastudio
Rebrandblog
Marketing przy kawie
Mediarun

Bond tegen vloekenBond tegen vloeken
Bond tegen vloeken
Dutch Christian organisation working against foul language
Bond tegen vloeken (archive)
ND

National Social Security Fund (Kenya)National Social Security Fund (Kenya)
National Social Security Fund (Kenya)
Launched: September 12, 2012
Press release (Facebook)
Capital FM

USA TodayUSA Today
USA Today
US national newspaper.
Created by: Wolff Olins
Revealed: September 13, 2012
The Branding Source
Brand New

EbayEbay
Ebay
On-line shopping site.
Created by: Lippincott
Revealed: September 13, 2012
The Branding Source
Brand New

Tulsa International Airport
Tulsa International Airport
Created by: Walsh Branding
Launched: September 13, 2012
Tulsa International Airport (archive)
The Branding Source

Vlerick Business SchoolVlerick Business School
Vlerick Business School
A Belgian management school.
Created by: Landor Associates
DesignWeek

CTCCTC
CTC
Russian national TV network.
Launched: September 15, 2012
The Branding Source

VelatiaVelatia
Velatia
Spanish industrial group.
Launched: September 17, 2012
The Branding Source

Duke EnergyDuke Energy
Duke Energy
American electricity company.
Revealed: September 17, 2012
Launched: 2013 (scheduled)
The Branding Source

Patriotische Gesellschaft von 1765Flat version not yet released.
Patriotische Gesellschaft von 1765
German charitable organisation.
Created by: Peter Schmidt
Revealed: September 2012
Patriotische Gesellschaft von 1765 (archive)

Grupa TopexGrupa Topex
Topex
Grupa Topex, Topex and Neo Tools
A Polish manufacturer of tools and two of its brands.
Created by: Dragon Rouge (Warsaw)
Revealed: September 2012
Launched: September 2012
The Branding Source

ArkemaArkema
Arkema
French chemical company.
Revealed: September 18, 2012
Press release (archive)
Packaging Europe

TV1000 Premium
TV1000 Premium
New Russian TV channel package.
Revealed: September 18, 2012
Launched: October 2012
The Branding Source

ButagazButagaz
Butagaz
French gas distributor.
Created by: Agence .V.
Launched: September 20, 2012
The Branding Source
Actulogo

Sky RadioSky Radio
Sky Radio
Dutch national radio network.
Created by: VBAT
Launched: September 2012
The Branding Source

D8D8
D17D17
D8 and D17
Two French national TV channels, previously known as Direct 8 and Direct Star.
Revealed: September 2012
Launched: October 7, 2012
The Branding Source
Blog.Lenodal.com

Thüringer Wald
Thüringer Wald
Location branding.
Created by: Art-kon-tor
Thüringer Wald press release (archive)
Art-kon-tor (archive)
Design Tagebuch

Bilbao Bizkaia
Bilbao Bizkaia
City and province in Spain.
Created by: Ros y Etcétera
Revealed: September 21, 2012
The Branding Source

Oldies Radio
Oldies Radio
Radio station in Prague.
Created by: Visualscream
Font.cz

VanguardIncVanguardInc
Vanguard
Manufacturer of photographic equipment. 
Created by: Interbrand
Design Tagebuch
ePHOTOzine

Ó?koÓčko
Óčko
Czech music TV channel.
Created by: Frame100R
The Branding Source
Font.cz

Ushuaïa TVUshuaïa TV
Ushuaïa TV
French thematic TV channel.

MRTMRT
MRT
Macedonia's national broadcaster.
Launched: September 23, 2012
The Branding Source

M-TelM-Tel
M-Tel
Bulgarian telephone company.
Created by: Saffron Brand Consultants
Revealed and launched: September 24
The Branding Source
Brand New

MyspaceMyspace
Myspace
Social networking website.
Revealed: September
Brand New

Long John SilverLong John Silver
Long John Silver's
American restaurant chain.
Brand New

CZ.NICCZ.NIC
CZ.NIC
Czech domain name registrar.
Created by: Dynamo design
Launched: September 26
The Branding Source

Asian PaintsAsian Paints
Asian Paints
Indian chemical company.
Revealed: September 27
The Branding Source

Hong Kong PhilharmonicHong Kong Philharmonic
Hong Kong Philharmonic
Revealed: September
Launched: September
Brand New
Hong Kong Philharmonic (archive)

MindtreeMindtree
Mindtree
Indian-American IT company.
Created by: Siegel+Gale
Launched: September 28, 2012
The Branding Source

4+
4+
A new Swiss TV channel.
Revealed: September 2012
Launched: October 9, 2012
Happy Times
persoenlich.com

Energie BurgenlandEnergie Burgenland
Energie Burgenland
Energie Burgenland
Austrian energy company.
Created by: Spirit Design
Launched: October 1, 2012
Spirit Design (archive)
Design Tagebuch

FendtFendt
Fendt
German tractor manufacturer.
Revealed: September
Design Tagebuch

ArbyArby
Arby's
American restaurant chain.
Launched: September
Brand New

Kraft FoodsKraft Foods
Kraft Foods
American food company.
Launched: October 1, 2012
The Branding Source

6 comments:

  1. You forget 13 tv, a spanish national tv channel owned by Cadena Cope (also the owners of Cadena 100 and rock fm).

    ReplyDelete
    Replies
    1. Thanks, there was enough info around about the 13TV rebrand to turn it into a separate post, as you may have noticed.

      Delete
  2. You included Arby's, but missed Wendy's recent logo change announcement

    ReplyDelete
    Replies
    1. Thanks Jason, Wendy's will be included in the next round-up.

      Delete
  3. Most of the logos are boring, not lasting, just trying to be an eyecatcher with a lifetime of two "look at it" 's. Since the early 90ies of the last century I am involved in brands and technologiical possibilyties - at that time it was a new field and everybody tried out the features. 20 years later I am a little sad, nothing learned and still not understanding that less is more - maybe because it's hard work ...

    ReplyDelete
  4. arby's looks terrible. Why they didn't reject the phallic shape.

    ReplyDelete