13TV is a national TV channel in Spain launched in 2010 that targets the entire family with programmes based on and compliant with the values of the Catholic church. In September, it launched a new look, created by Madrid-based Gulliver Studio.
The cube logo used until now has been replaced by a plectrum shape, but its warm yellow colour is retained and complemented with purple. The colours and curved shapes creates a relaxed and welcoming on-air image.
"The aim is to present a completely revamped, accessible, welcoming TV station, with a schedule open to all publics.
The new logo retains the yellow colour that identifies the channel but it abandons the cubic form and opts for a new, more modern design which is flat, without shadows or relief. The oval shape incorporates the "Folks" font, transformed to accentuate the contrast between curved and straight lines.
The logo is the absolute protagonist of the continuity of 13tv. It occupies a central place on the screen and its curved lines can embrace all animated graphic elements.
The result is a fresher, more up-to-date image which conveys the values the chain wants to promote from now on." - Gulliver Studio
Thanks to Anonymous for the tip.