Asian Paints is an Indian chemical company that manufactures, well, paint. Last week, on September 27, it revealed a new logo, that apparently represents "a more meaningful and personalized engagement with the increasing number of interior décor consumers in the home, retail and commercial segments across India". It will be rolled out to thousands of stores over time.
The wordmark from the previous logo is kept intact, but has been re-coloured and is accompanied by a gradienty ribbon.
"The change in our brand identity signifies our intent to establish a deeper connect with our customers as well as ensure that the Asian Paints brand is able to stir the consumer’s imagination, ignite their creativity as well as expand their vision to a new vista of possibility. Our new logo conveys those elements with the flowing ribbon formation that creates the ‘AP’ design highlighting the easy flow, smoothness, dynamism and possibility that our solution and offerings will provide. As part of our effort in creating and managing inspiration, we go the extra mile in enabling consumers to design the home of their dreams." - Amit Syngle, Vice-President Sales and Marketing in a press release