BioMed Realty Trust builds, own and operates real estate for the life sciences industry in the United States. Two months ago, on August 8, it unveiled a new visual identity, created by Siegel+Gale.
The new logo contains a nice monogram in the form of the company's initials BMR, designed to resemble a helix.
The coat of arms in the previous logo has been with the company since its was founded. The fake small caps came later.
"Our refreshed logo is inspired by a monogram which represents the heritage of a proven and pioneering business model executed by our skilled employees, the pride of ownership of our premier properties across the core U.S. life science markets and now Europe, and the values we share with our life science partners. To complement our modernized logo, we are pleased to introduce a new tagline, Discover here, which succinctly communicates the essence of our brand story and aspirations." - chairman and CEO Alan D. Gold in a press release
"The monogram's interlocking letters symbolize BioMed Realty's innovative approach in support of its tenants' ongoing research and reflect the personal interaction and close relationships forged with tenants since the company was founded eight years ago. The tagline highlights the groundbreaking advancements in life science research occurring at BioMed Realty's properties, while inviting investors and life science professionals to learn how the company consistently creates long-term value." - Press release
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