The Dallas Convention & Visitors Bureau unveiled a new logo on Friday. This clear and modern wordmark with a star included in the D will be used to market one of the major cities in the Lone Star State to tourists. The logo comes with a new tagline, "Big Things Happen Here".
The new logo replaces a brush wordmark and the tagline "Live Large. Think Big.", introduced in 2004. Local press credits local brand consultancy TracyLocke as having a leading role in the development of the new brand and message.