De Telefoongids BV is the company that publishes telephone directories in the Netherlands, formerly a part of the incumbent telco KPN. Yesterday, October 15, it shortened its name to the abbreviation DTG and adopted a new corporate identity developed by VBAT in Amsterdam.
The new look was developed to feel familiar while also communicating new growth ambitions.
"Our challenge was to develop a new name, a new logo and corporate identity that feels familiar to consumers and clients of DTG that simultaneously underlines the organisation's new ambition." - VBAT's commercial director Mark van Egmond in a press release (translated from Dutch)
Press release (archive)