Wednesday, October 17, 2012

New logo: Gorky Park


The Gorky Park, or the "Central Park for Culture and Recreation named after Gorky" (Центральный парк культуры и отдыха имени Горького in Russian), is an amusement park in central Moscow, founded in 1928. On Monday, October 15, it unveiled a new visual identity, created by Art. Lebedev Studio.

The new logo is set in a sans serif and has a bird embedded in the k in the word park. In other communication, the park is using Art. Lebedev Studio's own typeface ALS Direct. The studio has also created an extensive set of alternate letters containing charming icons, all related in some way to the park.

Continuing in pure typographic style, the new communication is predominantly white and black, complemented with four bright colours for the four seasons.

Previous logo.

English version of the logo, both exist in horizontal and stacked versions.

"Official" version with the full name.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Art. Lebedev Studio have also posted plenty of images from the design process.

Art Lebedev Studio (archive)
Guidelines (archive)
Sostav.ru
Вечерняя Москва

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