Some readers may be familiar with MEC, an international media and communications agency that is owned by WPP. This week, on October 2, it launched a new corporate identity around the world. It was created for them by sister company Lambie-Nairn.
The logo is an expression of MEC's aim to bold and different.
MEC was created ten years ago when The MediaEdge and CIA merged. It was known as MediaEdge:CIA until a few years ago.