Until recently, Groupama Seguros was the Spanish subsidiary of French insurance group Groupama. Earlier this year, it was acquired by Spanish insurer Catalana Occidente. Yesterday, October 1, Groupama Seguros changed its name to Plus Ultra Seguros as a result of the ownership change.
Plus Ultra is an historic brand that has been dormant for some years. The company says it has a history dating back to 1887. The triangle in the new logo is inspired by triangle logos used by PlusUltra in the past. A press release says the new brand looks "modern and powerful from a visual standpoint", while also containing clear references to history.
|The new triangle and two historical Plus Ultra marks.|
|Logo with corporate endorser.|
Press release (archive)